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Journal of Zhejiang University SCIENCE A 2000 Vol.1 No.1 P.99-104

http://doi.org/10.1631/jzus.2000.0099


GREEN MARKETING: A NOTICEABLE NEW TREND OF INTERNATIONAL BUSINESS


Author(s):  ZHANG Xiao-di, ZHANG Tie-jun

Affiliation(s):  School of Economics, Yuquan Campus of Zhejiang University, Hangzhou 310027, China

Corresponding email(s): 

Key Words:  green marketing, market failure, marks of environment


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ZHANG Xiao-di, ZHANG Tie-jun. GREEN MARKETING: A NOTICEABLE NEW TREND OF INTERNATIONAL BUSINESS[J]. Journal of Zhejiang University Science A, 2000, 1(1): 99-104.

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Abstract: 
In recent years, there has emerged a new trend of "green marketing" focussing upon environmental protection. This new trend has been exerting strong impact on the traditional way of international marketing and will be in the mainstream of international marketing for the next century. To intensify the research on the new trend is of great significance for improving the capacity of marketing and participating in the competition in the world marketplaces. This paper first focuses analysis on the bases on which the new trend generated, then discusses the main content and significance of this new trend in the market economic condition and finally offers some suggestions on how China can meet the challenges of the new trend and grasp opportunities to develop "green marketing".

Darkslateblue:Affiliate; Royal Blue:Author; Turquoise:Article

Reference

[1]Lee, J. A., 1985. The Environment, Public Health, and Human Ecology, The John Hopkins University Press, Baltimore, Maryland, p.5-15

[2]Seneca, J. J., and Taussig, M. K., 1984. Environmental Economics, Prentice-Hall, Inc., Englewood Cliffs, New Jersey, p.3-35

[3]Tieterberg, T., 1994. Environmental Economics and Policy, Harper Collins, New York, p.197-199

[4]Turner, R. K., 1988. Sustainable Environment Management, Belhaven Press, London, p. 58-59; 68-69

[5]Zhang, B., 1996. Green Barriers-A New Trend of International Trade Protectionism, World Economy, 12:21(in Chinese with English abstract)

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